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Textbook of strategic management

athur, U. C.

Textbook of strategic management by U. C. Mathur - New Delhi: Macmillan India Ltd. 2005 - 386p., ind. 24 cm x 18 cm

ISBN: 1403926778

Subjects--Topical Terms:
business environment in 21st century
CEO role
corporate level strategy
firms internal strengths
global strategy
HR
information and capital resource
non profit organisation
operations level strategy
political environment
small scale industries
strategic audit
strategic imperatives
strategic planning
structure and culture
sustainable competitive advantage
web marketing

Dewey Class. No.: 658.4012 / MAT

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