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Textbook of strategic management by U. C. Mathur
Material type:
TextLanguage: English Publication details: New Delhi: Macmillan India Ltd. 2005Description: 386p., ind. 24 cm x 18 cmISBN: - 1403926778
- business environment in 21st century
- CEO role
- corporate level strategy
- firms internal strengths
- global strategy
- HR
- information and capital resource
- non profit organisation
- operations level strategy
- political environment
- small scale industries
- strategic audit
- strategic imperatives
- strategic planning
- structure and culture
- sustainable competitive advantage
- web marketing
- 658.4012 MAT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.4012 MAT (Browse shelf(Opens below)) | Available | 6728 |
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