Normal view MARC view ISBD view

Concepting : creating successful brands in a communication oriented era

Rijkenberg, Jan

Concepting : creating successful brands in a communication oriented era by Jan Rijkenberg - Oxfordshire: World Advertising Research Center 2001 - 120p., ind. 21 cm x 30 cm

ISBN: 1841160903

Subjects--Topical Terms:
brand development
communication
competetion
existing markets
management phylosophy
market
market shares
old brands

Dewey Class. No.: 658.827 / RIJ

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)