Concepting : creating successful brands in a communication oriented era (Record no. 4292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00776nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1841160903 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | RIJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rijkenberg, Jan |
| 245 #0 - TITLE STATEMENT | |
| Title | Concepting : creating successful brands in a communication oriented era |
| Statement of responsibility, etc. | by Jan Rijkenberg |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxfordshire: |
| Name of publisher, distributor, etc. | World Advertising Research Center |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 120p., ind. |
| Dimensions | 21 cm x 30 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | competetion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | existing markets |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | management phylosophy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | market |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | market shares |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | old brands |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 12/13/2001 | 72/2 | 658.827 RIJ | 11958 | 05/22/2023 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 12/13/2001 | 72/2 | 658.827 RIJ | 3781 | 05/22/2023 | 04/29/2021 | Books | Dewey Decimal Classification | |||||
| KEIC | KEIC | 12/13/2001 | 72/2 | 658.827 RIJ | 3782 | 05/22/2023 | 04/29/2021 | Books | Dewey Decimal Classification | |||||
| KEIC | KEIC | 12/13/2001 | 72/2 | 658.827 RIJ | 3783 | 05/22/2023 | 04/29/2021 | Books | Dewey Decimal Classification | |||||
| KEIC | KEIC | 12/13/2001 | 72/2 | 658.827 RIJ | 3784 | 05/22/2023 | 04/29/2021 | Books | Dewey Decimal Classification |