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The brand mindset : how companies like Starbucks. Whirlpool, and Hallmark Became genuine brands and other secrets of branding success

Knapp, Duane E.

The brand mindset : how companies like Starbucks. Whirlpool, and Hallmark Became genuine brands and other secrets of branding success by Duane E. Knapp - New York: McGraw Hill 2000 - xxiii, 277p., notes, ind. 24 cm x 6 cm

ISBN: 007134795X

Subjects--Topical Terms:
advantage
assessment
blueprint
brand strategy
branding
brandmindst
culturalization
equity
promotion
tools

Dewey Class. No.: 658.827 / KNA

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