The brand mindset : how companies like Starbucks. Whirlpool, and Hallmark Became genuine brands and other secrets of branding success by Duane E. Knapp

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TextLanguage: English Publication details: New York: McGraw Hill 2000Description: xxiii, 277p., notes, ind. 24 cm x 6 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 KNA (Browse shelf(Opens below))		Available		3240

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