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The anatomy of buzz creating word of mouth marketing

Rosen, Emanuel

The anatomy of buzz creating word of mouth marketing by Emanuel Rosen - London: Profile Books Ltd. 2000 - xvi, 303p., glos., notes, bib.,ind. 20 cm x 13 cm

ISBN: 1861976151

Subjects--Topical Terms:
active seeding
buzz
contagious products
distribution channels
invisible networks
network hubs
viral marketing

Dewey Class. No.: 658.21 / ROS

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