The anatomy of buzz creating word of mouth marketing (Record no. 4406)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00740nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1861976151 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.21 |
| Item number | ROS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosen, Emanuel |
| 245 #4 - TITLE STATEMENT | |
| Title | The anatomy of buzz creating word of mouth marketing |
| Statement of responsibility, etc. | by Emanuel Rosen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Profile Books Ltd. |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 303p., glos., notes, bib.,ind. |
| Dimensions | 20 cm x 13 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 295 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | active seeding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | buzz |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | contagious products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | distribution channels |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | invisible networks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | network hubs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | viral marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 02/28/2003 | Books India | 55/5 | 295.00 | Bill No.: 27266 Date: 2003-02-28 | 658.21 ROS | 14068 | 05/22/2023 | 295.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 02/28/2003 | Books India | 55/5 | 295.00 | Bill No.: 27266 Date: 2003-02-28 | 658.21 ROS | 4336 | 05/22/2023 | 295.00 | 04/29/2021 | Books |