Consumer Behaviour
Bennett, Peter D.
Consumer Behaviour by Peter D. Bennett and Harold H. kassarjian - New Delhi: Prentice - Hall India Pvt Ltd. 1993 - x, 134p., ind. 22 cm x 15 cm - Prentice-Hall Foundations of Marketing Series .
8120301722
attitudes and attitute change
class and culture
consumer behaviour
economics of consumption
group influences
learning to consume
motivation and personality
perception
658.8342 / BEN
Consumer Behaviour by Peter D. Bennett and Harold H. kassarjian - New Delhi: Prentice - Hall India Pvt Ltd. 1993 - x, 134p., ind. 22 cm x 15 cm - Prentice-Hall Foundations of Marketing Series .
8120301722
attitudes and attitute change
class and culture
consumer behaviour
economics of consumption
group influences
learning to consume
motivation and personality
perception
658.8342 / BEN