Sales management: Decisions, strategies and cases

Still, Richard R.

Sales management: Decisions, strategies and cases - 5th ed. - New Delhi: Prentice-Hall of India Pvt. Ltd. 2001 - xvi, 638p., ind. 24 cm x 18 cm

8120305671


cases
marketing policies
marketing strategy
network
personal selling
sales
sales force
salesmanship

658.81 / STI
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