Principles of marketing
Kotler, Philip
Principles of marketing by Philip Kotler and Gary Armstrong - 6th ed. - New Delhi: Prentice-Hall of India 1994 - xix, 692p., app., glos., ind. 27 cm x 22 cm
8120309308
buyers decision
consumer behaviour
consumer markets
designing product
distribution
environment
ethic
global
marketing mix
marketing process
marketing research
measuring forecasting
positioning
pricing
promotion products
retailing
satisfaction
segmentation
strategic planning
target markets
wholesaling
658.8 / KOT
Principles of marketing by Philip Kotler and Gary Armstrong - 6th ed. - New Delhi: Prentice-Hall of India 1994 - xix, 692p., app., glos., ind. 27 cm x 22 cm
8120309308
buyers decision
consumer behaviour
consumer markets
designing product
distribution
environment
ethic
global
marketing mix
marketing process
marketing research
measuring forecasting
positioning
pricing
promotion products
retailing
satisfaction
segmentation
strategic planning
target markets
wholesaling
658.8 / KOT