Principles of marketing by Philip Kotler and Gary Armstrong
Material type:
- 8120309308
- buyers decision
- consumer behaviour
- consumer markets
- designing product
- distribution
- environment
- ethic
- global
- marketing mix
- marketing process
- marketing research
- measuring forecasting
- positioning
- pricing
- promotion products
- retailing
- satisfaction
- segmentation
- strategic planning
- target markets
- wholesaling
- 658.8 KOT
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KEIC | 658.8 KOT (Browse shelf(Opens below)) | Available | 1274 |
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