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Industrial marketing : analysis, planning and control

Reeder, Robert R.

Industrial marketing : analysis, planning and control by Robert R. Reeder, Edward G. Brierty and Betty H. Reeder - 2nd ed. - New Delhi: Prentice-Hall of India Pvt. Ltd. 1991 - xvi, 670p., cases, ind. 23 cm x 17 cm

ISBN: 8120312457

Subjects--Topical Terms:
dimensions of industrial marketing
formulating pricing policies
formulating product planning
formulating product strategy
international industrial marketing
marketing communication planning
organisational buying and buyer behaviour
strategy formulation in the industrial marketing

Dewey Class. No.: 658.809 / REE

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