Industrial marketing : analysis, planning and control (Record no. 4666)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01071nam a2200301Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120312457 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.809 |
| Item number | REE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reeder, Robert R. |
| 245 #0 - TITLE STATEMENT | |
| Title | Industrial marketing : analysis, planning and control |
| Statement of responsibility, etc. | by Robert R. Reeder, Edward G. Brierty and Betty H. Reeder |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Prentice-Hall of India Pvt. Ltd. |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 670p., cases, ind. |
| Dimensions | 23 cm x 17 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 225 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | dimensions of industrial marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | formulating pricing policies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | formulating product planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | formulating product strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | international industrial marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing communication planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | organisational buying and buyer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | strategy formulation in the industrial marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brierty, Edward G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reeder, H. Betty |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 04/16/1998 | Books India | 68/5 | 225.00 | Bill No.: 16796 Date: 1998-04-16 | 658.809 REE | 1898 | 05/22/2023 | 225.00 | 04/29/2021 | Books |