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The winning formula : market initiating products

Omezawa, Nobuyoshi

The winning formula : market initiating products by Nobuyoshi Omezawa - 7th ed. - New Delhi: Sterling Publishers Private Limited 2004 - x, 251p. 26 cm x 21 cm

ISBN: 8120727800

Subjects--Topical Terms:
case studies of new products
strategy and practical application
understanding market initiating products (MIPs)

Dewey Class. No.: 658.56 / UME

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