The winning formula : market initiating products (Record no. 4759)

MARC details
000 -LEADER
fixed length control field 00699nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120727800
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.56
Item number UME
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Omezawa, Nobuyoshi
245 #4 - TITLE STATEMENT
Title The winning formula : market initiating products
Statement of responsibility, etc. by Nobuyoshi Omezawa
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Sterling Publishers Private Limited
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent x, 251p.
Dimensions 26 cm x 21 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 500
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element case studies of new products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element strategy and practical application
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element understanding market initiating products (MIPs)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        KEIC KEIC 03/31/2005 Viraj Marketing 62/2 500.00 Bill No.: 088 Date: 2005-03-31   658.56 UME 5516 05/22/2023 500.00 04/29/2021 Books
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