Managing Indian brands : marketing concepts and strategies

Kumar, Ramesh S.

Managing Indian brands : marketing concepts and strategies by S. Ramesh Kumar - New Delhi: Vikas Publishing House Pvt. Ltd. 2001 - xiv, 364p. 25 cm x 18cm

8125909370


brand and honest proposition
branding
business to business marketing
consumer behaviour
direc dialogue
Indian brands
managing product line
marketing scenario
marketing strategies
price perception

658.827 / KUR
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