Managing Indian brands : marketing concepts and strategies
Kumar, Ramesh S.
Managing Indian brands : marketing concepts and strategies by S. Ramesh Kumar - New Delhi: Vikas Publishing House Pvt. Ltd. 2001 - xiv, 364p. 25 cm x 18cm
8125909370
brand and honest proposition
branding
business to business marketing
consumer behaviour
direc dialogue
Indian brands
managing product line
marketing scenario
marketing strategies
price perception
658.827 / KUR
Managing Indian brands : marketing concepts and strategies by S. Ramesh Kumar - New Delhi: Vikas Publishing House Pvt. Ltd. 2001 - xiv, 364p. 25 cm x 18cm
8125909370
brand and honest proposition
branding
business to business marketing
consumer behaviour
direc dialogue
Indian brands
managing product line
marketing scenario
marketing strategies
price perception
658.827 / KUR