Managing Indian brands : marketing concepts and strategies (Record no. 4844)

MARC details
000 -LEADER
fixed length control field 00876nam a2200289Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8125909370
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Ramesh S.
245 #0 - TITLE STATEMENT
Title Managing Indian brands : marketing concepts and strategies
Statement of responsibility, etc. by S. Ramesh Kumar
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Vikas Publishing House Pvt. Ltd.
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 364p.
Dimensions 25 cm x 18cm
365 ## - TRADE PRICE
Price type code INR
Price amount 750
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand and honest proposition
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element business to business marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element direc dialogue
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Indian brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element managing product line
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing scenario
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element price perception
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        KEIC KEIC 08/13/2001 Books India 71/4 750.00 Bill No.: 24035 Date: 2001-08-13   658.827 KUR 3646 05/22/2023 750.00 04/29/2021 Books
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