Normal view MARC view ISBD view

FCB ULKA : brand building advertising : concepts and case

Parameswaran, M. G.

FCB ULKA : brand building advertising : concepts and case by M. G. Parameswaran - New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 - x, 212p., ind. 29 cm x 23 cm

ISBN: 0074633384

Subjects--Topical Terms:
advertising
advertising beyond brands
brand building
case study
consumer durables
consumer product
corporate advertising
rural inputs advertising
services advertising

Dewey Class. No.: 658.827 / PAR

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)