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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Advertising and integrated brand promotion by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik - 4th ed. (Indian ed.) - Australia: Thomson South-Western 2006 - xlviii, 781p., glos., ind. 28 cm x 22 cm

ISBN: 978-0324289565

Subjects--Topical Terms:
advertising
brand promotion
copywriting
creative
direct marketing
event sponsorship
marketing communication
media planning
media strategy
planning
public relations and corporate advertising
sales promotion
support media

Dewey Class. No.: 659.1 / OGU

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