Advertising and integrated brand promotion by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik

By:

O'Guinn, Thomas C

Contributor(s):

Allen, Chris T
Semenik, Richard J

Material type: Text

TextLanguage: English Publication details: Australia: Thomson South-Western 2006Edition: 4th ed. (Indian ed.)Description: xlviii, 781p., glos., ind. 28 cm x 22 cmISBN:

978-0324289565

Subject(s):

advertising
brand promotion
copywriting
creative
direct marketing
event sponsorship
marketing communication
media planning
media strategy
planning
public relations and corporate advertising
sales promotion
support media

DDC classification:

659.1 OGU

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 OGU (Browse shelf(Opens below))		Available		6575

There are no comments on this title.

to post a comment.

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)