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Promotion management

Burnett, John J.

Promotion management by John J. Burnett - 1st Indian ed. - New Delhi: A.I.T.B.S. Publishers and Distributors 1998 - xix, 744p., glos., ind. 24 cm x 18 cm

ISBN: 8174730777

Subjects--Topical Terms:
advertising
advertising the army
budgeting
campaign
cases
direct marketing
market segmentation
marketing
marketing communication
marketing mix
marketing plan
marketing strategy
media plan
personal selling
positioning
price mix
promotion
promotional media
public relations
sales promotion
social group

Dewey Class. No.: 658.802 / BUR

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