Promotion management by John J. Burnett
Material type:
TextLanguage: English Publication details: New Delhi: A.I.T.B.S. Publishers and Distributors 1998Edition: 1st Indian edDescription: xix, 744p., glos., ind. 24 cm x 18 cmISBN: - 8174730777
- advertising
- advertising the army
- budgeting
- campaign
- cases
- direct marketing
- market segmentation
- marketing
- marketing communication
- marketing mix
- marketing plan
- marketing strategy
- media plan
- personal selling
- positioning
- price mix
- promotion
- promotional media
- public relations
- sales promotion
- social group
- 658.802 BUR
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.802 BUR (Browse shelf(Opens below)) | Available | 3005 |
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