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Retail marketing management

Gilbert, David

Retail marketing management by David Gilbert - 2000 - xii, 356p., ind. 24 cm x 18 cm

ISBN: 8178080273

Subjects--Topical Terms:
consumer behaviour
consumerism
international retailing
management
marketing orientation
merchandise management
positioning
retail brand
retail location strategies
retail marketing
retail marketing mix
retail marketing planning
retail operations
retail pricing
service management
social economic categories
social influence

Dewey Class. No.: 658.87 / GIL

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