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Retail marketing management by David Gilbert
Material type:
TextLanguage: English Publication details: : 2000Description: xii, 356p., ind. 24 cm x 18 cmISBN: - 8178080273
- consumer behaviour
- consumerism
- international retailing
- management
- marketing orientation
- merchandise management
- positioning
- retail brand
- retail location strategies
- retail marketing
- retail marketing mix
- retail marketing planning
- retail operations
- retail pricing
- service management
- social economic categories
- social influence
- 658.87 GIL
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.87 GIL (Browse shelf(Opens below)) | Available | 3202 |
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