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The handbook of key customer relationship management : the definitive guide to winning, managing and development key account business

Burnett, Ken

The handbook of key customer relationship management : the definitive guide to winning, managing and development key account business by Ken Burnett - New Delhi: Addison Wesley Longman (Singapore) Pte. Ltd. 2001 - xix, 401p., app., ind. 24 cm x 16 cm

ISBN: 8178084406

Subjects--Topical Terms:
customer relation
information technology
KCRM
management
motivating
negotiating
relationship marketing

Dewey Class. No.: 658.81221 / BUR

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