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CRM : the new face of marketing

Garikaparthi, Madhavi (ed.)

CRM : the new face of marketing - Hyderabad: ICFAI Press, 2002. - x, 209p., app. 23 cm x 16 cm - Management series .

ISBN: 8178810158

Subjects--Topical Terms:
changing face marketing
customer care
customer relationship Management
financial service sector
marketing
respecting customer privacy

Dewey Class. No.: 658.8 / CRM

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