CRM : the new face of marketing (Record no. 5974)

MARC details
000 -LEADER
fixed length control field 00690nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178810158
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CRM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Garikaparthi, Madhavi (ed.)
245 #0 - TITLE STATEMENT
Title CRM : the new face of marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hyderabad:
Name of publisher, distributor, etc ICFAI Press,
Date of publication, distribution, etc 2002.
300 ## - PHYSICAL DESCRIPTION
Extent x, 209p., app.
Dimensions 23 cm x 16 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 300
Unit of pricing 00
490 ## - SERIES STATEMENT
Series statement Management series
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Date of acquisition 2003-03-05
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element changing face marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element customer care
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element customer relationship Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element financial service sector
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element respecting customer privacy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme Dewey Decimal Classification
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- Bill No.: 1174 Date: 2003-03-05
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
        KEIC KEIC 03/05/2003 Natraj Book Centre 63/5 300.00   658.8 CRM 4357 05/22/2023 300.00 Books
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