Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics

Galician, Mary-Lou (ed.)

Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics - Mumbai: Jaico Publishing House, 2006. - 288p., ind. 23 cm x 15 cm

8179926168


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brand placement recognition
case study
control on product placement
hollywood cinema
media review
placement in the mass media

659.1 / GLA
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