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Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics

By: Material type: TextTextPublication details: Mumbai: Jaico Publishing House, 2006.Description: 288p., ind. 23 cm x 15 cmISBN:
  • 8179926168
Subject(s): DDC classification:
  • 659.1 GLA
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Holdings
Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 659.1 GLA (Browse shelf(Opens below)) Available 6251

2006-11-15

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