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Convergence marketing : strategies for reaching the new hybrid consumer

Wind, Yoram (Jerry)

Convergence marketing : strategies for reaching the new hybrid consumer by Yoram (Jerry) Wind, Vijay Mahajan with Robert E. Gunther foreword by John Hangel - New Jersey: Prentice Hall, Inc. 2000 - xxviii, 336p., ind. 24 cm x 16 cm

ISBN: 0130650757

Subjects--Topical Terms:
c change
channels
communities
competitive value
converging of customerization
designing convergent organisation
marketing
marketing strategies
transforming marketing
understanding the centaur

Dewey Class. No.: 658.8 / WIN

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