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Convergence marketing : strategies for reaching the new hybrid consumer by Yoram (Jerry) Wind, Vijay Mahajan with Robert E. Gunther foreword by John Hangel

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Jersey: Prentice Hall, Inc. 2000Description: xxviii, 336p., ind. 24 cm x 16 cmISBN:
  • 0130650757
Subject(s): DDC classification:
  • 658.8 WIN
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.8 WIN (Browse shelf(Opens below)) Available 4103

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