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Commodity advertising : the economics and measurement of generic programs

Forker, Olan D.

Commodity advertising : the economics and measurement of generic programs by Olan D. Forker and Ronald W. Ward - New York: Lexington Books 1993 - x, 294p., notes, ref., ind. 24 cm x 16 cm

ISBN: 002910405x

Subjects--Topical Terms:
advertising
agricultural commodity
brand name products
case studies
commodity advertising theory
evaluation
foods
generic products
promotion programme
united states

Dewey Class. No.: 659.19 / FOR

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