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Commodity advertising : the economics and measurement of generic programs by Olan D. Forker and Ronald W. Ward

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York: Lexington Books 1993Description: x, 294p., notes, ref., ind. 24 cm x 16 cmISBN:
  • 002910405x
Subject(s): DDC classification:
  • 659.19 FOR
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 659.19 FOR (Browse shelf(Opens below)) Available 1206

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