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Marketing research: text and cases

Boyd, Harper W.

Marketing research: text and cases - 7th ed. - Delhi: All India Traveller Bookseller, 1989 - xv, 816p., app., ind. 24 cm x18.5 cm

ISBN: 8185386161

Subjects--Topical Terms:
advertising research
analysis
data collection
market segments
marketing research
product research
research process
sampling
scientific method

Dewey Class. No.: 658.83 / BOY

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