Marketing research: text and cases (Record no. 6384)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00806nam a2200301Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8185386161 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BOY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research: text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | All India Traveller Bookseller, |
| Date of publication, distribution, etc. | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 816p., app., ind. |
| Dimensions | 24 cm x18.5 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 95 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | analysis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | data collection |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | market segments |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | product research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | research process |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | sampling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | scientific method |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stasch, Stanley F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 06/15/1994 | Universal Book Corporation | Less use c | 95.00 | 658.83 BOY | 13360 | 04/29/2021 | 95.00 | 04/29/2021 | Books | ||||||
| Dewey Decimal Classification | KEIC | KEIC | 06/15/1994 | Universal Book Corporation | Less use c | 95.00 | 658.83 BOY | 34 | 05/22/2023 | 95.00 | 04/29/2021 | Books | 743 | |||||
| Dewey Decimal Classification | KEIC | KEIC | 06/15/1994 | Universal Book Corporation | Less use c | 95.00 | 658.83 BOY | 462 | 05/22/2023 | 95.00 | 04/29/2021 | Books | 743 | |||||
| Dewey Decimal Classification | KEIC | KEIC | 06/15/1994 | Universal Book Corporation | Less use c | 95.00 | 658.83 BOY | 463 | 04/29/2021 | 95.00 | 04/29/2021 | Books | 743 | |||||
| Lost | Dewey Decimal Classification | KEIC | KEIC | 06/15/1994 | Universal Book Corporation | Less use c | 95.00 | 658.83 BOY | 464 | 04/29/2021 | 95.00 | 04/29/2021 | Books | 743 |