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Industrial marketing, / by Richard M Hill, Ralph S. Alexender and James S. Cross

Hill, Richard M.

Industrial marketing, / by Richard M Hill, Ralph S. Alexender and James S. Cross by Richard M Hill, Ralph S. Alexender and James S. Cross EDITION STT.4th ed. - 4th ed. - Delhi: A.I.T.B.S. Publisher 1996 - xii, 703p., ind. 22 cm x 14 cm

ISBN: 8185386196

Subjects--Topical Terms:
advertising
case
channel
customer
goals
goods
marketing
marketing intelligence
performance
personal selling
pricing decisions
purchasing systems
strategy
value and vendor analysis
industrial marketing

Dewey Class. No.: 658.8 / HIL

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