Marketing manager's handbook

Birtt, Steuart Henderson (ed.)

Marketing manager's handbook - New Delhi: UBS Publishers' Distributors Ltd., 1993. - 1293p., ind. 22 cm x 15 cm

8185674833


appraising and controlling the marketing programme
international marketing
marketing management
marketing objectives
marketing plan
marketing research
organising and staffing marketing function

658.8 / MAR
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