Marketing manager's handbook (Record no. 6421)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00791nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8185674833 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Birtt, Steuart Henderson (ed.) |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing manager's handbook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | UBS Publishers' Distributors Ltd., |
| Date of publication, distribution, etc | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1293p., ind. |
| Dimensions | 22 cm x 15 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 750 |
| Unit of pricing | 00 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Date of acquisition | 1994-07-14 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | appraising and controlling the marketing programme |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | international marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing objectives |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing plan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | organising and staffing marketing function |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guess, Norman F. (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 07/14/1994 | Natraj Book Centre | 750.00 | 658.8 MAR | 325 | 05/22/2023 | 750.00 | Books |