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When ads work : new proof that advertising triggers sales

Jones, John Philip

When ads work : new proof that advertising triggers sales by John Philip Jones - New York: Lexington Books 1995 - xvi, 240p., notes, ref., ind. 24 cm x 16 cm

ISBN: 0029166624

Subjects--Topical Terms:
advertising
brands dissect
case studies
effects
sales promotion
successful campaign

Dewey Class. No.: 659.1 / JON

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