When ads work : new proof that advertising triggers sales (Record no. 65)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00699nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0029166624 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | JON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | When ads work : new proof that advertising triggers sales |
| Statement of responsibility, etc. | by John Philip Jones |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Lexington Books |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 240p., notes, ref., ind. |
| Dimensions | 24 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 930 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brands dissect |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | effects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | successful campaign |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 11/20/1995 | Natraj Book Centre | 79/3 | 930.00 | Bill No.: 745 Date: 1995-11-20 | 659.1 JON | 1157 | 05/22/2023 | 930.00 | 04/29/2021 | Books | |||||||
| KEIC | KEIC | 11/20/1995 | Natraj Book Centre | 79/3 | 930.00 | Bill No.: 745 Date: 1995-11-20 | 1 | 659.1 JON | 2203 | 11/22/2024 | 930.00 | 04/29/2021 | Books | 3 | 10/08/2024 | ||||
| KEIC | KEIC | 11/20/1995 | Natraj Book Centre | 79/3 | 930.00 | Bill No.: 745 Date: 1995-11-20 | 659.1 JON | 7724 | 05/22/2023 | 930.00 | 04/29/2021 | Books |