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Essentials of new product management

Urban, Glen L.

Essentials of new product management by Glen L. Urban, John R. Hauser and Nikhilesh Dholakia - New Jersey: Prentice Hall, Inc. 1987 - x, 340p., ind. 23 cm x 15 cm

ISBN: 013286584x

Subjects--Topical Terms:
designing new products
innovative strategy
managing the life cycle
new product management
opportunity identification
testing and improving products

Dewey Class. No.: 658.575 / URB

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