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Personality not included : why companies lose their authenticity and how great brands get it back

Bhargava, Rohit

Personality not included : why companies lose their authenticity and how great brands get it back by Rohit Bhargava - New Delhi: Tata McGraw-Hill 2008 - xiv, 300p., app, bib., ind 22 cm x 14 cm

ISBN: 9780070264724

Subjects--Topical Terms:
authenticity
branding
marketing
philosophy
shaping your brand

Dewey Class. No.: 658.827 / BHA

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