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Personality not included : why companies lose their authenticity and how great brands get it back by Rohit Bhargava

By: Material type: TextTextLanguage: English Publication details: New Delhi: Tata McGraw-Hill 2008Description: xiv, 300p., app, bib., ind 22 cm x 14 cmISBN:
  • 9780070264724
Subject(s): DDC classification:
  • 658.827 BHA
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Item type Current library Call number Status Barcode
Books KEIC 658.827 BHA (Browse shelf(Opens below)) Available 7928

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