Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success
Deherder, Rick
Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success by Rick Deherder and Dick Blatt - New Jersy: FT Press 2011 - 242p., ind. 24 cm x15 cm
9780137075430
capturing shopping dynamics in store
Consumers
decision drivers
establishing in store marketing measures
Marketing
measuring marketing at retail in convenience stores
measuring marketing at retail in drug stores
measuring marketing at retail in supermarkets
measuring return on investment
online retailing
retail ecosystem analytic process
shopper models
658.87 / DEH
Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success by Rick Deherder and Dick Blatt - New Jersy: FT Press 2011 - 242p., ind. 24 cm x15 cm
9780137075430
capturing shopping dynamics in store
Consumers
decision drivers
establishing in store marketing measures
Marketing
measuring marketing at retail in convenience stores
measuring marketing at retail in drug stores
measuring marketing at retail in supermarkets
measuring return on investment
online retailing
retail ecosystem analytic process
shopper models
658.87 / DEH