Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success (Record no. 7193)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01129nam a2200325Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137075430 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | DEH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Deherder, Rick |
| 245 #0 - TITLE STATEMENT | |
| Title | Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success |
| Statement of responsibility, etc. | by Rick Deherder and Dick Blatt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersy: |
| Name of publisher, distributor, etc. | FT Press |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 242p., ind. |
| Dimensions | 24 cm x15 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1637.53 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | capturing shopping dynamics in store |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | decision drivers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | establishing in store marketing measures |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | measuring marketing at retail in convenience stores |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | measuring marketing at retail in drug stores |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | measuring marketing at retail in supermarkets |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | measuring return on investment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | online retailing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | retail ecosystem analytic process |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | shopper models |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blatt, Dick |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 05/10/2011 | Astha Book Agency | 77/1 | 1637.53 | Bill No.: 4862 Date: 2011-05-10 | 1 | 658.87 DEH | 9820 | 01/20/2020 | 12/14/2021 | 12/14/2021 | 1637.53 | 04/29/2021 | Books |