Up and out of poverty : the social marketing solution
Kotler, Philip
Up and out of poverty : the social marketing solution by Philip Kotler and R. Lee - New Jersy: Wharton School Publishing 2009 - xxv,341p. 23 cmx15 cm
9780137141005
applying marketing perspectives and solutions
case studies
determining desired behavior changes
developing a desired positioning and strategic marketing mix
ensuring an integrated approach
evaluating and choosing target market priorities
getting the three sectors to work together
nonprofit sector's role in poverty reduction
poor
poor case studies
poverty
poverty case studies
poverty government policy
private sector's role in poverty reduction
public sector's role in poverty reduction
social marketing solution
understanding barriers, benefits and the competition for change
understanding the poverty problem and its board solutions
362.5 / KOT
Up and out of poverty : the social marketing solution by Philip Kotler and R. Lee - New Jersy: Wharton School Publishing 2009 - xxv,341p. 23 cmx15 cm
9780137141005
applying marketing perspectives and solutions
case studies
determining desired behavior changes
developing a desired positioning and strategic marketing mix
ensuring an integrated approach
evaluating and choosing target market priorities
getting the three sectors to work together
nonprofit sector's role in poverty reduction
poor
poor case studies
poverty
poverty case studies
poverty government policy
private sector's role in poverty reduction
public sector's role in poverty reduction
social marketing solution
understanding barriers, benefits and the competition for change
understanding the poverty problem and its board solutions
362.5 / KOT