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Up and out of poverty : the social marketing solution by Philip Kotler and R. Lee
Material type:
TextLanguage: English Publication details: New Jersy: Wharton School Publishing 2009Description: xxv,341p. 23 cmx15 cmISBN: - 9780137141005
- applying marketing perspectives and solutions
- case studies
- determining desired behavior changes
- developing a desired positioning and strategic marketing mix
- ensuring an integrated approach
- evaluating and choosing target market priorities
- getting the three sectors to work together
- nonprofit sector's role in poverty reduction
- poor
- poor case studies
- poverty
- poverty case studies
- poverty government policy
- private sector's role in poverty reduction
- public sector's role in poverty reduction
- social marketing solution
- understanding barriers, benefits and the competition for change
- understanding the poverty problem and its board solutions
- 362.5 KOT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 362.5561 KOT (Browse shelf(Opens below)) | Available | 14064 | ||
| Books | KEIC | 362.5 KOT (Browse shelf(Opens below)) | Available | 10042 |
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