The future of competition : co- creating unique value with customers
Prahalad, C. K.
The future of competition : co- creating unique value with customers by C. K. Prahalad and Venkat Ramaswamy - New Delhi: Penguin books India Pvt. Ltd. 2004 - xiii, 256p., ind. 23 cm x 15 cm
9780143061908
building blocks of co- creation
building new capabilities for the future
building new strategic capital
co- creation experience
co- creation of value
experience innovation
experience networks
experience personalization
manager as consumer
market as a forum
rapid knowledge creation
strategy as discovery
658.4 / PRA
The future of competition : co- creating unique value with customers by C. K. Prahalad and Venkat Ramaswamy - New Delhi: Penguin books India Pvt. Ltd. 2004 - xiii, 256p., ind. 23 cm x 15 cm
9780143061908
building blocks of co- creation
building new capabilities for the future
building new strategic capital
co- creation experience
co- creation of value
experience innovation
experience networks
experience personalization
manager as consumer
market as a forum
rapid knowledge creation
strategy as discovery
658.4 / PRA