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The future of competition : co- creating unique value with customers by C. K. Prahalad and Venkat Ramaswamy
Material type:
TextLanguage: English Publication details: New Delhi: Penguin books India Pvt. Ltd. 2004Description: xiii, 256p., ind. 23 cm x 15 cmISBN: - 9780143061908
- building blocks of co- creation
- building new capabilities for the future
- building new strategic capital
- co- creation experience
- co- creation of value
- experience innovation
- experience networks
- experience personalization
- manager as consumer
- market as a forum
- rapid knowledge creation
- strategy as discovery
- 658.4 PRA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.4 PRA (Browse shelf(Opens below)) | Available | 10008 | ||
| Books | KEIC | 658.4 PRA (Browse shelf(Opens below)) | Available | 12223 |
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